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B. B. A in Retail Management and International Business


 

Course Objective

The course objective is to impart theoretical as well as practical knowledge of domestic and international business and focus on over all personality development.

 

Career Opportunities

 

# Executive (Marketing, HR, Finance, IT, IB)
# Customer Care Executive
# Opportunities in NGOs, Public Sector Banks
# Event Mgmt. Executives
# Self-Employment
# Placement Consultancy


Highlights

# Exposure to practical aspects of international business i.e. shipment and documentation
# Export Policies and Procedures
# International Pricing, FEMA
# Apart from General Accounts and Finance, the programme focuses on International Finance
# Knowledge of International Marketing Management along with domestic marketing management
# Personality Development Sessions

Course Curriculum

 


Semester - I
Semester - III
Semester - V

Introduction to Modern Business

Basic Business Statistics

Micro Economics

Basic Business Communication

Business Laws

Introduction to Computers

Communication & Soft Skills

Business Mathematics

Cost Accounting

Logistics Management

Human Resource Management

Production & Operation Management

Information Technology in Management

 

Business Environment

Entrepreneurship

Specialization Major-I

Specialization Major-II

Specialization Major-III

Training Report

 
   
Semester - II
Semester - IV
Semester - VI

Organizational Behavior

Marketing Management

Macro Economics

Basic Accounting

Database System

Seminar

Research Methodology

Financial Management

Operations Research

Legal Environment of Indian Business

Project Management

Seminar

Corporate Strategy

Management Information System

Specialization Major -III

Specialization Minor- IV

Project Report

Seminar

 

* Degree from UGC Recognized University.