Course

Course

B Voc (Journalism and Media Management)

Category

Communication

Introduction

Information is power. A well packaged, structured, appropriately designed and intelligently served information makes headlines garnering lion’s share in the attention-spans of the target audience. Digitization has compounded the dynamism of the world of mass communication. Innovation, consolidation and spiral growth marked by democratized media consumption and production are the much anticipated outcomes of the sector that contributes to economic growth with a rate almost twice that of GDP. Converged newsrooms and multimedia professionals are the reality of the day and the future continues to unveil exciting opportunities for interactive and user generated media content.

The Department of Mass Communication at the Jagannath Institute of Management Sciences that offers Bachelor of Vocation in Journalism & Media Management ensures that the transition to the industry begins as soon as a student signs up for the degree programme. The faculty members with rich academic and industry experience condition the young minds and instill industry relevant skills by exposing the students to the minds that matter from the industry in multiple ways.

Media Education for the Future

India is on the threshold of breaching 500 million-mark of online users; the reach of television increased to 64%; the print and radio segments are continuing to grow defying global trends; online gaming is projected to register exponential growth- the trends that are keenly observed and absorbed by media educators spanning core competences. The new media technologies have redefined interactivity and scaled a new high in terms of user engagement. Projections indicate that the media and entertainment industry revenues are expected to surge from $666.9 billion in 2017 to $792.3 billion in 2022. The future will witness the boundaries of print and digital, pay-TV and OTT, social and traditional, video games and sports, wireless and fixed internet access blur. Premium technology, niche content and a highly engaged audience delivered in a cost effective manner hold the key to most future media enterprises.

Artificial intelligence has further enhanced the pressure on the media businesses and therefore focus has shifted to the skills unique to humans. Creative thinking applied to the broader business context is likely to be the most sought after skills in the future media industry.

User experience, conversion across all digital platforms, transparency and credibility are the four non-negotiable pillars of the future media enterprises. Any media brand aspiring to win the race of attention span and user engagement must look at leveraging these dimensions.

The media schools across globe have replaced chalk-and-talk lessons with assisted learning modules on the e-learning apps. Social media has progressed from being a networking platform to an e-learning and e-sharing forum.

Course Objective

A three year program is an intensive, rigorous and selective course designed to provide each student with the intellectual and professional tools needed to assume positions of higher responsibility. BVoc (JMM) is an interdisciplinary program that combines courses in communication, advertising, public relations, and journalism. It facilitates the development of critical thinking, professional writing skills and effective oral communication while preparing the students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study. The programme instills curiosity, creativity, and intellectual risk-taking among the students.

Conceptual clarity, applied knowledge and synthesis level skills equip our students to do path breaking work even before they hit their career goals. A rich portfolio demonstrating their individual competencies is what makes them worthy contributors to the revolution unfolding in the media and entertainment sector. Our well knit alumni network stands testimony to the fact that our pursuit to nurture excellence has not only withstood the test of time but also yielded rich dividends for the media and allied sectors such advertising, brand communication, public relations, event management, animation, e-news apps and content development. The program is focused at developing strong foundation, problem solving attitude and an aptitude to creatively deal with the day today challenges of the new media landscape. The programme encourages students to develop their own unique style of leadership. To be successful in this programme, a person needs enthusiasm, commitment and a willingness to not only work hard but learn new ways of thinking and implementation. The journalism and media management programme at JIMS equips the students with the required skills, knowledge and attitude to efficiently discharge supervisory responsibilities in the ever growing sector. This course helps in attaining a level of competence that permits a person to deal with all aspects of media world.

Course curriculum

The programme at JIMS is designed around a set of modules that are common to all pathways. These modules cover general managerial functions, strategic management and organizational analysis. These modules also guide an aspirant towards the achievement of the generic post-graduate goals of strategic awareness, developing leadership potential and understanding the theory and practices of media industry.

Semester-1 Semester-2
History and Management of Print Media Print Journalism
History and Management of Broadcast Media Broadcast Media-Operations
History and Management of Audio Visual Media Audio Visual Media-Operations
Principles of Communication Ethics & Morals
Writing Skills: English & Hindi Computer Graphics & Designing
Fundamentals of Computer French
Photography Project on Visit Personality Development & Current Affairs
Soft Skills & General Knowledge Project Writing on any Social or Current Issue 1
French Advertising
Semester-3 Semester-4
Writing and Reporting for Print Media Social and Environmental Media
Radio Script Writing, Reporting and Broadcasting Radio Production
Writing and Reporting for Television TV Production
Mass and Development Communication E-Journalism
Indian Constitution & Economic Growth Content Writing
Global Media Scenario & Current Affairs Principle of Public Relation
Research & Public Opinion Production Portfolio
Project Presentations Job Specific Skills
Computer Graphics Computer Graphics
Summer Training
Semester-5 Semester-6
Print Production-Newspapers & Magazines Editing & Reporting
Production Radio Programme Radio Journalism
Production of AV Media & Photo Television Journalism
Journalism Management of Media Organization & Commercial Planning
Cyber Journalism & Digital Media New Media Project
Media Laws Production with Graphics & Animation
Events & Exhibitions Media Issues
Research Methodologies for Media (project) Employment Enhancement & Viva Voce + Project presentation on specialization
Mock Interviews & Viva + Presentation & Report on Internship

Pedagogy

A Smooth transition from the classroom to the workplace...

To achieve the goal of imparting media management education consistent with the demands of the industry, the mass communication department of the college ensures that there is fine balance of theory and practice in every class. Industry experts from various fields of media & Entertainment/ mass communication are invited every month to interact with the students on latest practices being followed in the media world. Industrial visits are organized to provide an insight into the production processes, quality control and compliance mechanisms in place in media houses. The students are also put through a rigorous, two-month internship program to master the skills required to perform in the industry. Soft skills and personality development programs are organized with special emphasis on polishing communication skills, developing leadership qualities, teaching management of time, cultivating the art of right delegation and grooming the candidate, in general, for giving his best in the industry. Learning gradually the finest nuances and various aspects of media processes, the student is transformed into a professional with sound ability. In addition to this, the placement cell is actively involved in matching the talent with the requirements raised by the industry for various positions. The in-house group discussions, extempore and mock interview sessions prepare the students for facing the most challenging of the selection procedures.

Policy Guidelines for Vocational Courses

1. INTRODUCTION


The University Grants Commission (UGC) has launched a scheme on skills development based higher education as part of college/university education, leading to Bachelor of Vocational (B.Voc.) Degree with multiple exits such as Diploma/Advanced Diploma under the NSQF. The B.Voc. programme is focused on universities and colleges providing undergraduate studies which would also incorporate specific job roles along with broad based general education. This would enable the graduates completing B. Voc. degree to make a meaningful participation in accelerating India’s economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge. The Jagannath University, NCR offers B.Voc. in the field of Retail Management, IT & Software Development, Interior Design, Travel, Tourism & Hospitality sector and Journalism & Mass Media to the eligible students who are interested in pursuing Bachelor’s Degree in Vocation, Diploma and Advanced Diploma. The University syllabus has two parts, general education and skill component. The skill component is covered by Skill Knowledge Provider. Jagannath Institute of Management Sciences, Lajpat Nagr is an AICTE approved SKP. This SKP has signed an MOU with Jagan Nath University, NCR for conduct of the skill component of the syllabus..


2. COURSE STRUCTURE


The certification levels will lead to Diploma/Advanced Diploma/B. Voc. Degree to be offered by Jagannath University, NCR Following table shows the various certifactions and their duration:

NSQF Level Skill Component Credits General Education Credits Total Credits for Award Normal Duration Exit Points / Awards
4 18 12 30 1 Semester Certificate
5 36 24 60 2 Semester Diploma
6 72 48 120 4 Semester Adv. Diploma
7 108 72 180 6 Semester B. Voc Degree